Acqua di Parma will reissue Magnolia Infinita

The niche Italian house Acqua di Parma has announced a new unisex fragrance - Magnolia Infinita Limited Edition. The release will be available in limited quantities and will join the exclusive Signatures of the Sun collection.

Magnolia Infinita bottle is adorned with a floral pattern, is described as "powerful and joyful, from the amazing trail of the fragrance to the authentic expression of Italian style. A prism of light, it surprises with its magnetic allure and infinite beauty."

The new fragrance is inspired by flowers, as reflected in its name. It pays tribute to the strength and beauty of the blooming magnolia flower. The word "infinita" in the perfume's name emphasizes the lasting serene feeling when you inhale the scent of southern flowers. Additionally, according to the brand's statement, Magnolia Infinita is characterized by the incredible longevity of its floral notes. The top notes feature Calabrian bergamot, as well as orange and lemon. In the heart, magnolia blends with sambac jasmine, rose, and ylang-ylang. And finally, there are notes of patchouli and musk.

"An artistic blend of two olfactory shades: the infinite and refined floral aroma of magnolia enhanced by vibrant and radiant citrus notes. Luxuriant petals unfold in prismatic rays of light, diffusing an aroma of infinite beauty in the air. The transparent and light fragrance of this exquisite flower combines with the top notes of Calabrian bergamot, orange, and lemon, bringing a sunny brightness to the captivating and fresh floral accord. Sunbeams warm the buds of sambac jasmine, magnolia, rose, and ylang-ylang. Finally, sensual notes of musk and patchouli complete the fragrance, creating an infinite olfactory journey of new sensations" - states the press release of Acqua di Parma.

Acqua di Parma Magnolia Infinita is presented in the brand's recognizable stylish bottle, adorned with a floral motif. Like the rest of the collection, the bottles are equipped with a removable pump for easy recycling. The external packaging, in black colour, is made from internationally certified FSC paper, ensuring worldwide responsible production.

Previously, the Italian niche brand released a limited edition floral fragrance Lily of the Valley for Valentine's Day. The lily of the valley in Acqua di Parma's "bouquet" takes on a non-classical format: it unfolds with fresh, aquatic, and transparent nuances of spring flowers, complemented by juicy citrus notes. It is tinged with the coolness of cedar and white musk, as well as the exquisite bitterness of geranium. Adorned with a paper pendant and a love message sealed with golden wax, the bottle becomes a poetic love letter.