Jo Malone presented the Blossom collection

The British fragrance brand Jo Malone has re-released its iconic fragrances as part of the Blossom collection. In 2023 limited editions of Nashi Blossom (2016), Osmanthus Blossom (2013), Star Magnolia (2017) and Waterlily (2020) were added.

Nashi Blossom is a dynamic, delicate and light floral fruity fragrance, inspired by the scent of the flowers and juicy nashi pears pulp. Citrus and apple give the cologne freshness, rose supports the floral heart, white musk and woody-amber notes give depth and volume to the base.

Osmanthus Blossom is described as a delicate exotic floral perfume with a refreshing and relaxing character. The main notes of the fragrance composition are osmanthus with its apricot and peach tones, complemented by woody notes.

According to the press release, Waterlily is reminiscent of "white water lilies from the Secret Garden of Huwon," whose "dewy freshness is enhanced by neroli and sambac jasmine." The composition also contains notes of orange blossom and white musk. The Eau de Cologne is presented in a glass bottle with a smooth gradient from milky white to transparent.

Star Magnolia is dedicated to the elegant and fragrant spring flowers of the white star magnolia, whose delicate scent is enriched with hints of green leaves, citrus, spices, and amber. The new design also draws attention: cylindrical bottles crowned with spherical caps in neutral light shades: gray, peach, and milky white.

Every spring since 2011, Jo Malone London releases limited edition fragrance collections dedicated to British history and culture. The first was the Tea Collection, followed by London Blooms, Sugar & Spice, London Rain, Rock the Ages, The Herb Garden, and The Bloomsbury Set. In 2018, the brand introduced the line of five fragrances called English Fields, followed by Wild Flowers & Weeds in 2019, inspired by the scents of wildflowers and meadow grasses. In 2021, they launched the miniseries Lavenderland, inspired by a castle in Kent and blooming lavender fields.